Gratz Industries HQ: What's Wrong with This Picture?

It's been really, really hot here and we've been getting up at 6 am to hang a few rolls of insulation before it gets too hot for the long pants and long sleeves that working with fiberglass requires. The fun never ends here at Gratz Industries HQ!

So what's wrong with the picture? Take a good look. All the pieces are turned so the writing is right side up. Clearly this is Alan's doing. I, of course, didn't even notice until I saw him turning around a piece so it would hang "the right way." Why isn't he obsessive about things like a scrupulously clean bathroom? I've asked him this many times, but I'm still waiting for a good answer.